Privacy Policy
Effective Date: 1 July 2026
Natural Trace Pte Ltd ("Natural Trace," "we," "us," or "our") is committed to protecting the privacy of individuals who visit our website at natural-trace.com (the "Site"). This Privacy Policy describes the types of personal data we collect, how we use and safeguard that data, and the choices available to you regarding your information.
This Privacy Policy applies solely to data collected through the Site and does not extend to information collected offline or through channels other than the Site. For questions regarding this policy, please contact us using the details provided below.
Consent
By accessing or using the Site, you acknowledge that you have read, understood, and agree to the collection and use of your information as described in this Privacy Policy. Where required by applicable law, we will obtain your explicit consent before processing your personal data.
Information We Collect
We may collect the following categories of personal data:
- Information you provide directly: When you contact us, register for an account, or submit an enquiry, we may collect your name, email address, telephone number, company name, mailing address, and the contents of your correspondence.
- Automatically collected data: When you visit the Site, our servers may automatically record technical information such as your IP address, browser type and version, operating system, referring and exit pages, pages viewed, date and time of access, and clickstream data.
We will inform you of the purpose for which personal data is collected at or before the point of collection.
How We Use Your Information
We process the personal data we collect for the following purposes:
- Operating, maintaining, and improving the Site and our services
- Responding to enquiries, providing customer support, and fulfilling service requests
- Analysing usage trends to enhance user experience and Site functionality
- Developing new products, services, and features
- Sending administrative communications, service updates, and, where you have opted in, marketing materials
- Detecting, preventing, and addressing fraud, security incidents, or technical issues
- Complying with applicable legal obligations
Cookies and Tracking Technologies
The Site uses cookies and similar technologies to collect usage data and to enhance your browsing experience. Cookies are small data files stored on your device that help us recognise returning visitors, remember preferences, and understand how the Site is used.
You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of the Site. For detailed information on cookie management, consult your browser's documentation.
Data Sharing and Third Parties
Natural Trace does not sell, rent, or trade your personal data. We may share data with trusted third-party service providers who assist in operating the Site and delivering our services, subject to confidentiality obligations. We may also disclose information where required by law or to protect the rights, property, or safety of Natural Trace, our users, or the public.
This Privacy Policy does not govern the practices of third-party websites or services linked from the Site. We encourage you to review the privacy policies of any third-party services you access.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. When personal data is no longer needed, we will securely delete or anonymise it.
Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights Under the GDPR
If you are located in the European Economic Area (EEA) or the United Kingdom, you are entitled to the following rights under the General Data Protection Regulation:
- Access – Request a copy of the personal data we hold about you.
- Rectification – Request correction of inaccurate or incomplete personal data.
- Erasure – Request deletion of your personal data, subject to applicable legal exceptions.
- Restriction of Processing – Request that we limit the processing of your personal data under certain circumstances.
- Objection – Object to the processing of your personal data where we rely on legitimate interests as the legal basis.
- Data Portability – Request transfer of your personal data to another organisation in a structured, commonly used, machine-readable format.
To exercise any of these rights, please contact us at the address below. We will respond to verified requests within one month, as required by law.
Your Rights Under the CCPA
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:
- The right to know what personal data we collect, use, and disclose about you.
- The right to request deletion of personal data we have collected from you.
- The right to opt out of the sale of your personal data. Natural Trace does not sell personal data.
- The right to non-discrimination for exercising your privacy rights.
To submit a request, please contact us at the address below. We will respond within the timeframes required by applicable law.
Singapore PDPA
As a Singapore-registered company, Natural Trace complies with the Personal Data Protection Act 2012 (PDPA). You may request access to or correction of your personal data held by us. To withdraw consent for the collection, use, or disclosure of your personal data, please contact our Data Protection Officer at the address below.
Children's Privacy
The Site is not directed at individuals under the age of 13, and we do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under 13, we will take prompt steps to delete such data. If you believe a child has provided us with personal data, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any material changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
Contact Us
For questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact:
Natural Trace Pte Ltd
Singapore
info@naturaltrace.com